Specialised Experts at your disposal

Launch Engineering ensures the people who, literally, ‘wrote the book’ advise you.
We provide leading experts, with decades of practical experience, who have actual
success at product launch, start-up and marketing management.

It is not unusual to find our consultants are industry leaders in their respective
fields, presenting at seminars, industry functions or teaching Graduate School of
Business or MBA students.

Our principal consultants include:

LEIGH COWAN - B Com (Mktg), Grad. Dip Strategic
Planning ( London City University )

With over 25 years as marketing executive, including two years in the UK successfully re-launching a pet food company, and four years writing Marketing Plans for clients of Morgan & Banks, Leigh Cowan brings a vast range of experience and lateral thinking to benefit his clients. During his tenure as Marketing manager for the NSW DMT he achieved growth from $4M to $18M in launch and marketing management of number plates.

Most Australians are familiar with the many brands Leigh has participated in launching and making a success... My Dog, Cepacol, Mersyndol, Selsun Blue, Nutella, Gerber and Bush's Pet Foods to name a few. He has prepared marketing plans for 3M, CSR, Colly Cotton, AGL, TNT, King Gee, Federal Publishing, the AMA and other significant businesses.

Including a role as Account Director at one of Australia's most profound ad agencies, Leigh has successfully advised ad agencies on FMCG sales promotions, managed direct marketing campaigns and sales promotions for FMCG manufacturers.

Leigh has had Marketing papers published, taught Fundamentals of Marketing to undergraduates at the University of NSW, Marketing Management at the UTS Graduate School of Business in Sydney, and subjects as diverse as Marketing Communications, Consumer Behaviour and Strategic Marketing Planning & Strategy. Many businesses are awed at his views on marketing trends.

In 1987 the marketing industry recognised Leigh’s profound efforts with accreditation as an Associate Fellow to the Australian Marketing Institute. B&T magazine selected Leigh for it's inaugural “Marketing Profile” in 1991.

Contact Leigh at any time on 0411 65 6666 to discuss how LE can contribute to your success.

MIKE CRISP - B Bus. Marketing

Mike has over 20 years industry and work experience spanning market research, strategic planning, business intelligence and tertiary education.

Coming from an applied business background he has extensive experience in database/data warehouse software design, installation and application. His market research and statistical background provide the skills necessary to not only develop data analysis models and systems but to analyse and exploit them to their fullest potential.

He has extensive experience in the areas of Project Management, Customer Segmentation and Value Management, Statistical Analysis, Data Cleansing, Longitudinal Data Analysis and Management Reporting Systems.

Mike's many years of experience in diverse industries has given him a rich base of skills. His past employers and clients include IBM Australia, Leo Burnett, National Australia Bank, Mercantile Mutual, ING Bank, Sun Alliance, Astra Pharmaceuticals, TAFE NSW and the University of Technology Sydney .

In addition to his industry experience he maintains strong academic links with the University of Technology . He currently lectures to Post Graduate Students in the subject area of Marketing Information Management and E Business Marketing.

He is also co-author of Australia 's largest selling Market Research Textbook - "Market Research - An Applied Orientation" - Prentice Hall 1997.

DR BRUCE PERROTT - B Com (Econ), MBA, Ph D (UNSW)

Dr Perrott is a strategic management specialist, empowered by research, post graduate education, management development and consulting, following an outstanding FMCG marketing career.

Activities include international conferences, academic forums, private and public sector, growth planning, traditional and emerging electronic business, and public seminars on Board governance, brand equity strategies and marketing accountability at Board level.

He has decades of experience, working with organisations like American Express, Lend Lease, CISCO, Westpac, Orica, Fuji Xerox, HCF, Ramsay Health Care Group, Health Commission, Federal Airports Corporation, AT&T, Transgrid, Medibank Private, Hewitt Packard, Citigroup, Australian Tourism Authority, Insearch and the Civil Aviation Authority, and the United Nations Commission for Trade and Development in Geneva.

Prior to his consulting and academic careers, he held senior marketing management positions in the industries of food, finance, petroleum and insurance.

Positions at University include the University of Technology , as Director, Post Graduate Programs.

PETER McATAMNEY - Assoc. Dip. Wine Marketing (Roseworthy), Master of Business, Marketing (UTS) Marketing Management and Competitive Marketing Strategy Programs (Columbia Uni. NY)

Peter has 20 years sales and marketing experience including 11 years export market management. He has worked as Managing Director of a public listed company, held the chairmanship of a major industry representative body (Wine Marlborough) and worked as a strategist with one of the world’s largest wine companies, Freixenet.

His area of expertise extends to

·         Global Distributor Network Management

·         Global Strategic Planning and Analysis

·         Global Brand Positioning and Management

·         Advanced Customer Relationship Management

·         Financial Modelling and Planning

·         Senior Management Oversight, Training and Team Building

·         Management Information Systems development

·         Mergers and Acquisitions

·         Corporate Governance

A highly regarded lecturer at the UTS Graduate School of Business in their MBA program, teaching Marketing Management, Services Marketing and Sales Management, he is invaluable in most postproduction business issues

Last year he presented a paper to the World Manufacturers Forum in Como, Italy on competing more effectively through collaboration using the Australian Wine Industry as a model.

BRADLEY KEELING

For over twenty years Brad has worked in marketing services - building businesses, brands and products. An expert in target-audience marketing, he cut his teeth in the world of fast moving consumer goods, through product sampling and direct marketing services.

His experience spans: high volume packaged goods; mass market consumer services; direct mail marketing; and retailing, for companies including The Franklin Mint, Imagineering, Strathfield Car Radios and One.Tel.

Keeling is well known for his involvement with One.Tel. He co-founded One.Tel. One.Tel was, all other things aside, an enormous marketing success. It became a household name in the telecommunications sector in Australia , and is still a highly successful business in the United Kingdom and parts of Europe .

His marketing advice has often been sought after.