Corporate Governance & Strategic Management
Marketing-led Leadership for long run market dominance
Corporate Governance, Marketing Governance & Strategy
What is corporate governance? The Definition of Corporate Governance:
"Corporate Governance is overseeing management, control and coordination of overt and implied needs and wants of the organisation aligned to legal, moral, industry, cultural and political expectations of all stakeholders with whom it transacts or effects, and the resources available, transparently, responsibly and diligently so as to engage and align with clarity and purpose." © L.Cowan 2010
The Corporate Governance burden is significantly lightened by embracing strategic marketing science to the decision making melting pot of Board level management.
Q: What is 'marketing governance"?
A: Marketing Governance is building sustainable competitive advantage using ethical business management methods to optimally manage transactions & interactions with the market within the limitations of the resources available to the organisation.
Q: So what is good marketing governance?
A: Good marketing governance is having the wisdom and experience, perhaps education, to acknowledge the potency and impact of embracing advanced marketing science and proven business methodology on all marketing practices. Because this requires strategic marketing qualifications and specialist know-how, operational marketing executives sometimes to recruit refined skills sufficient for good marketing governance .
Q: How can senior management ensure good marketing governance?
Simple! Take on specialist consultants with specific strategic skills to complement internal operational marketing skills.
Q: Are consultants worth the money?
A: Not if you take on consultants who know what you know. Yes - 1000 times over IF they know their 'stuff'.
Q: Which consultants are worth the money?
A: If you are a leader in business you have decades of operational experience, and intuitive strategic sense... you just need advisers who have the same level of strategic experience as you have operational.
Q: Why are these consultants worth the money?
A: Strategic consultants don't stimulate sales by a few percent, they double them. They don't change a logo and call it a huge success, they change a corporation. They don't launch a single new product and beat their chest, they launch a whole new category and only ask you pay the bill on time. The problem is too few executives realize how vitally enriching strategic guidance is to the future...
Philosophy precedes fact:
Interestingly, from 2004 to 2007 Launch Engineering monitored companies recently listed on the Australian Stock Exchange. Of the those that are no longer in business, none of the Board of Directors had any formal marketing qualifications, nor were any, that we surveyed, concerned about marketing governance.
Wise Words on Corporate Strategic Governance
Neither a wise man nor a brave man lies down on the tracks of history to wait for the train of the future to run over him. - Dwight D. Eisenhower
Searching for 'blue ocean' strategies?
Once you understand the hierarchies of marketing, the relevance of strategic marketing management starts to become clear.
Strategy leadership can engage and align virtually any organisation to meet even the toughest demands of market, shareholders and the environment.
Good Marketing Governance Creates Employee Engagement
Once you embrace market-led strategic management, laying down purpose full Mission & Vision, you engage your people giving them focus, purpose & direction.
Anecdotes that can save a career, and a company ,include:
- 'Pride cometh before a fall'
- 'Only a fool knows everything'
- 'If you want the good fruit, you have to go out on a limb'.
- 'Repeating the same actions over and over, and expecting a different result, is the definition of insanity'
Consultants who have sat on Boards of Management, experienced and seasoned as Directors of Public companies, and who have delivered strategic direction for $1B+ businesses, are an asset to any corporate C-Level executive. With the added training of MBA teaching, this means real streetwise advice you can rely upon... Learn more
Secrets of Fortune 500 Executives
Self assessment tool to determine your leadership strengths and weaknesses Click Here!
Sun Tzu: The Art of War...
"Tactics without strategy is the noise you make before you fail."
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The Disciplines of Strategic Leadership and Corporate Marketing Governance
All marketing expenditure should be completely accountable.
Adopting disciplined managerial marketing methods help make a company's marketing activities much more productive and efficient.
Marketing Planning should
mean absolutely no surprises, EVER!
... except for good ones.
There is no reason that most businesses shouldn't be able to accurately forecast next year's earnings. They should achieve the goals they set for themselves every time!
Setting Mission & Vision:
Help us to help you: Commission a deficiency analysis to identify where strategic knowledge and marketing science can contribute to the growth of your business.